MLC Life Insurance has launched its new public website, as part of a wider digital transformation strategy, bolstering its focus on digital, Big Data and technology.

The life insurer is undertaking a significant overhaul of its technology offering, with investment from its partner, Japanese life insurance giant Nippon Life, which owns 80 per cent of the business.

“Our investments in digital, data and technology capabilities will better enable us to deliver customer-centric life insurance propositions. Our new website signifies the next step in our digital transformation. We are keen to simplify and enhance the experiences we provide to our customers, advisers and group insurance partners,” said Tim Roso, Head of Digital, MLC Life Insurance.

The new website is part of MLC Life Insurance’s strategy to become a digitally focussed organisation.

“Our goal is to think digital in everything we do. It’s about asking ourselves: How we can create a great experience for our customers and advisers as their expectations continue to evolve. Having a great digital experience helps customers to feel comfortable when dealing with unfamiliar situations and people.

“Our industry has a long way to go to improve the digital experience of customers. The better we get, the more customers will research, understand and appreciate the value of protecting what is important to them”, Mr Roso continued.

This goal is underpinned by a team of in-house experts at MLC Life Insurance, led by a new Bancassurance, Digital and Direct leadership team who were appointed earlier this year. The team is made up of a mix of experienced (life) insurance professionals and domain experts in the area of digital and data science.

In 2016, MLC Life Insurance commissioned the Big Data in Life Insurance Report in conjunction with the Financial Services Council and research firm EY Sweeney, to investigate how Big Data can be used to revolutionise the sector, revealing Big Data will transform the Australian life insurance industry with quicker claims processing and creating more tailored and affordable products.

Both Big Data and the new website align to the business’ aim to make life insurance simple, accessible and easy to understand.

"The new website redesign offers an easy-to-use, informative and engaging experience for customers, advisers and superannuation funds,” said Mr Roso.

“A key objective of the new website is to educate customers and create a better understanding of life insurance. This objective is supported by the introduction of a life insurance cover selector tool – a new feature of the website – helping customers identify key protection goals and connect them with different insurance options.”

The launch of the new website follows a number of digital and technology announcements by MLC Life Insurance, as the business transforms to focus on human-centred products and services. Most recently the business announced a partnership with ClaimVantage, the international provider of claim management software solutions, providing enabling technology to underpin the success of the life insurer's claims transformation program.